Posts Tagged ‘ Smartfood ’

Smartfood….Ignorant Packaging

Friday, February 19th, 2010

Smartfood #4

AWWW, I MISS THE BUNNY! (Sorry for the re-runs…still in Rio!)

First, I have to applaud Smartfood, a division of Fritolay, for making an effort to provide healthier snacks that taste great. Their white cheddar popcorn has been a long-time favorite. And although I doubt that eating it regularly is really smart, it is certainly a better option than, say, fried butter wrapped in bacon and drizzled with maple syrup (yum!).

Anyway, Smartfood has recently introduced Popcorn Clusters. They come in four flavors like Cranberry Almond and Chocolate Cookie Caramel Pecan….sounds healthy, right? At 120 calories per tiny bag, it satisfies that late night craving.

The problem is the packaging. Five 1 oz. bags come in a box that could easily hold 15. Every time I buy it I can just hear the chainsaws cutting down the trees to make the f*#ckin box! Just put ‘em in one of those big shiny bags for God’s sake! Even The Bunny thinks it’s ridiculous. I think Smartfood deserves a big fat high-calorie Knuckle Sandwich for their wasteful practices….served with Baked Lays, of course! (yet another Fritolay brand)

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