Interactive Phenomenon from Philadelphia Bringing Rolled Ice Cream Experience to Atlanta
Sweet Charlie’s, the Philadelphia-based, rolled ice cream and yogurt phenomenon has signed a lease on Roswell Road in Buckhead (next to Superica). Opening late spring 2017, this will be the first-ever franchise location for the young brand, which features a hand-rolled, made to order dessert sensation that Forbes recently dubbed “the cool new trend in Asian sweets.”
Sweet Charlie’s is the brainchild of 19-year-old entrepreneur Kyle Billig, who after watching a video about the overseas trend of Thai-inspired rolled ice cream, teamed up with his older brother Jacob and figured out a way to duplicate and Americanize the delicious treat.
“We’re incredibly excited to debut our first Sweet Charlie’s franchise in Atlanta,” says Kyle Billig. “For us, it’s not just about serving ice cream; it’s about creating a revolution through new ways of making ice cream and flavors that customers love.”
Sweet Charlie’s combines the art of making rolled ice cream with its unique brand of crowd-pleasing modern American showmanship to create a one-of-a-kind, social experience for all ages. It starts with a base of either premium ice cream, nonfat yogurt or the company’s Nada-Moo vegan option. Customers then select a cup or one of Sweet Charlie’s signature oven-baked glazed donuts as an ice cream- carrying container and finally, one of Sweet Charlie’s signature flavors and toppings.
Each ice cream or frozen yogurt at Sweet Charlie’s is made to order on a super-cold surface that is below 20 degrees. Because the surface is so cold, very small ice crystals are formed quickly, eliminating the need to add stabilizers, emulsifiers and preservatives.
“In Philadelphia, people stand in line in the freezing cold for our rolled ice cream. Since Atlantans enjoy warmer temperatures throughout the year, we’re hoping that’s even better for business!” says Steve Billig, Sweet Charlie’s chief financial officer. “We look forward to being very involved throughout the development and launch of the first Sweet Charlie’s franchise in Atlanta, cutting the ribbon on opening day and meeting our newest customers.” (press release courtesy of Morgan at Melissa Libby & Associates)
3872 Roswell Road