FROM JULIA at THE REYNOLDS GROUP (plus, I drive by it every day!)
Sustainable Seafood Joint Comes to the Virginia Highland Neighborhood
Second Location of Goin’ Coastal to Open in Popular Midtown Atlanta Neighborhood this July
ATLANTA (June 24, 2010)–Goin’ Coastal executive chef and co-owner Zach Kell and co-owner Seth Hendricks will introduce the second location of Goin’ Coastal “a sustainable seafood joint” in Atlanta’s Virginia Highland neighborhood this July. Showcasing a menu that embraces seasonal and sustainable seafood along with locally sourced ingredients, Goin’ Coastal will offer Atlantans Southern fish fare in a comfortable, neighborhood setting.
“At Goin’ Coastal we believe first and foremost in keeping the menu honest and simple to honor our commitment to sustainability,” Kell said. “Overall, our goal is to create a laidback atmosphere for us to connect to the community and for guests to understand the sustainability cause through enjoying delicious, fresh food. We are confident that the menu will become part of a larger conversation and thrive in Virginia Highland, one of Atlanta’s most beloved neighborhoods.”
Created by Kell, Goin’ Coastal’s menu features an array of Southern-inspired dishes with a focus on fresh fish and seafood. The dishes are designed to showcase freshly caught, seasonally available seafood prepared simply to enhance the natural flavors and textures of the ingredients. Menu highlights include she crab soup; shrimp and grits with seared American shrimp and flash-fried Gulf Rock shrimp served over creamy grits with andouille gravy; fresh seared New Bedford sea scallops with garlic and tarragon Parmesan butter; and Ashley Farms free-range fried chicken with creamy bacon thyme gravy.
A carefully crafted wine list is designed to compliment the from-the-sea fare along with a thoughtful selection of local craft beers.
Passionately devoted to the sustainability cause, Goin’ Coastal features only the highest quality seafood, fished or farmed, from sources in the United States and Canada that can exist over the long term without compromising species’ survival and the health of the ecosystem. Co-owner and executive chef Kell’s ongoing commitment to the sustainable seafood movement has provided him with the knowledge to carefully select only the most discerning vendors and freshest products. With more than 75 percent of the world’s fisheries either fully fished or underfished, Goin’ Coastal believes the choices they make will make a positive contribution to the seafood marketplace for all consumers.
Located in Atlanta’s Virginia Highland neighborhood, Goin’ Coastal’s décor creates an historic aura that acts as a backdrop for the restaurant’s neighborhood style of service. The warm dining room will seat 65 guests and will feature distressed brickwork, weathered timber accents and walls decorated with unique vintage black-and-white photos of fishermen. Flanked by oversized chalkboards that highlight the fresh catches of the day, the focal point of the dining room is a large mural that features a vintage fishing boat and a description of Goin’ Coastal’s mission as a “sustainable seafood joint.”
As executive chef and co-owner of Goin’ Coastal, Kell draws upon his 15 years of experience in the restaurant and hospitality industries to provide a unique, sustainable dining experience by combining a comfortable environment with the freshest culinary dishes. He learned his sense of old school hospitality from his mother, who cooked three innovative meals a day from scratch for his family. A graduate of Johnson and Wales in Providence, Rhode Island, Kell attributes his successes to the motivation of his father and the support of his wife, Bre, and he is dedicated to a food philosophy that supports a sustainable menu and the ultimate seafood dining experience.
1021 Virginia Avenue 404-941-9117